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Wednesday June 14 2017

Norco Primex – open for business tomorrow


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NORCO Primex 2017 will be open for business tomorrow.
 
Event director Bruce Wright said the Primex gates would open as scheduled tomorrow (Thursday) at 9am despite the unseasonal rain that has swept through in recent days.
 
“Primex is on, rain, hail or shine … but we would prefer more shine,” said an upbeat Mr Wright.
 
“The rain is unfortunate, however the site is doing very well and still looks great.
 
“Across the weekend and through this week exhibitors have been pouring onto the site setting up for what will be a successful event.
 
“Primex means a lot to this region. It is an event that primary producers and all related service industries look forward to.
 
“I have been closely checking the forecasts and it looks like the weather gods will turn in our favour for the remainder of the week.”
 
Mr Wright said this year’s Primex would stamp the event as the country’s most innovative and educational primary industries expo.
“Innovation has been our calling card for a number of years now,” he said. “But we have taken it to a whole new level in 2017.
 
“From the moment you start planning your visit, through the whole Primex journey you will be experiencing cutting edge innovations and the chance to not only look and feel, but also learn.”
 
Mr Wright said the new MapYourShow software on the Primex website meant that both visitors and exhibitors would get a far better field days experience.
 
“This is one of the first events in Australia to use MapYourShow and the feedback we are getting is pretty incredible.
“MapYourShow is just one facet of innovation at Primex. The precinct is dotted with some truly futuristic technology, including our drones feature.”
Mr Wright said Primex was far more interactive than many other field days.
“We want people to have that ‘touch and feel’ experience at Primex – that’s what an expo is all about,” he said.
“However what you find at Primex is that many exhibiters offer an educational component to their display. We take ‘touch and feel’ a step further.
“For example, Southern Cross uni will be conducting workshops within their displays as well as offering health assessments. Many other exhibitors invite visitors to ‘hop in and have a go’.”
Mr Wright took over the ownership reins of Primex earlier this year from his father John, who started the event in 1985.
“Tradition will always play a part at Primex,” Mr Wright said.
“But just like the man and woman on the land you balance the old with the new. We have many familiar faces at Primex this year and we also have about 100 new exhibitors.
“With such a long history in the region we have many community partners. This year these will include the students from St Mary’s Catholic School, who will be raising money by manning the parcel pick-up depot – taking produce from exhibitors to the car park.
“Overall Primex injects about $3million into the local region and that’s over and above the expected $30million in sales generated by Primex exhibitors.”
An entertainment highlight at this year’s event will be ‘pop-up’ performances by country music icon James Blundell on Saturday.
The multi-award-winning singer will pop up and perform at various exhibitors from 11am to 4pm.
Mr Wright said he was expecting about 25,000 people to come through the gates across the three days. Visitor hours are from 9am-4pm.
Further details are available at www.Primex.net.au
“This is one of the first events in Australia to use MapYourShow and the feedback we are getting is pretty incredible.
 
“MapYourShow is just one facet of innovation at Primex. The precinct is dotted with some truly futuristic technology, including our drones feature.”
 
Mr Wright said Primex was far more interactive than many other field days.
 
“We want people to have that ‘touch and feel’ experience at Primex – that’s what an expo is all about,” he said.
 
“However what you find at Primex is that many exhibiters offer an educational component to their display. We take ‘touch and feel’ a step further.
“For example, Southern Cross uni will be conducting workshops within their displays as well as offering health assessments. Many other exhibitors invite visitors to ‘hop in and have a go’.”
 
Mr Wright took over the ownership reins of Primex earlier this year from his father John, who started the event in 1985.
“Tradition will always play a part at Primex,” Mr Wright said.
 
“But just like the man and woman on the land you balance the old with the new. We have many familiar faces at Primex this year and we also have about 100 new exhibitors.
 
“With such a long history in the region we have many community partners. This year these will include the students from St Mary’s Catholic School, who will be raising money by manning the parcel pick-up depot – taking produce from exhibitors to the car park.
 
“Overall Primex injects about $3million into the local region and that’s over and above the expected $30million in sales generated by Primex exhibitors.”
 
An entertainment highlight at this year’s event will be ‘pop-up’ performances by country music icon James Blundell on Saturday.
The multi-award-winning singer will pop up and perform at various exhibitors from 11am to 4pm.
 
Mr Wright said he was expecting about 25,000 people to come through the gates across the three days. Visitor hours are from 9am-4pm.
Further details are available at www.Primex.net.au
“For the visitor, there is the unique opportunity to totally plan your day. And the exhibitor is able to give a full description of what is on offer – plus a lot more.NORCO Primex 2017 will be open for business tomorrow.
Event director Bruce Wright said the Primex gates would open as scheduled tomorrow (Thursday) at 9am despite the unseasonal rain that has swept through in recent days.
“Primex is on, rain, hail or shine … but we would prefer more shine,” said an upbeat Mr Wright.
“The rain is unfortunate, however the site is doing very well and still looks great.
“Across the weekend and through this week exhibitors have been pouring onto the site setting up for what will be a successful event.
“Primex means a lot to this region. It is an event that primary producers and all related service industries look forward to.
“I have been closely checking the forecasts and it looks like the weather gods will turn in our favour for the remainder of the week.”
Mr Wright said this year’s Primex would stamp the event as the country’s most innovative and educational primary industries expo.
“Innovation has been our calling card for a number of years now,” he said. “But we have taken it to a whole new level in 2017.
“From the moment you start planning your visit, through the whole Primex journey you will be experiencing cutting edge innovations and the chance to not only look and feel, but also learn.”
Mr Wright said the new MapYourShow software on the Primex website meant that both visitors and exhibitors would get a far better field days experience.
“For the visitor, there is the unique opportunity to totally plan your day. And the exhibitor is able to give a full description of what is on offer – plus a lot more.


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Link Back: www.primex.net.au/blog/norco-primex-open-for-business-tomorrow




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