The Trusted Connection Between Global Innovation and Australian Producers
Agricultural merchandise distributors are the engine room of Australian agribusiness, representing the most influential link between global suppliers, emerging technologies and producers operating at scale across diverse farming systems.
At Primex Field Days, this sector delivers an unparalleled concentration of products, services, expertise and relationships, bringing together hundreds of suppliers and thousands of brands that support agriculture, livestock, horticulture, broadacre, mixed farming and regional enterprises.
These exhibitors collectively provide:
- Crop protection, plant nutrition and soil health solutions
- Animal health, nutrition, genetics and production systems
- Seed, pasture and forage programs
- Fertiliser, regenerative and biological inputs
- Water, irrigation, infrastructure and farm supplies
- Safety, compliance, biosecurity and operational products
More than suppliers, these businesses are trusted advisors, working alongside producers year-round to navigate seasonal risk, productivity challenges, market conditions and regulatory change. Their value lies not only in what they sell, but in the knowledge, service and local understanding they deliver on farm and in community.
Primex Field Days provides a unique environment where:
- Branch teams connect face-to-face with their customers
- Suppliers and brand partners engage directly with end users
- New products and programs are introduced in a practical setting
- Relationships are strengthened across the entire supply chain
For producers, Primex offers the opportunity to compare solutions, access expert advice and make informed decisions in one highly efficient location. For suppliers and distributors, it provides exceptional exposure, engagement and commercial opportunity, reinforcing long-term partnerships and driving future growth.
This sector’s presence at Primex underscores the event’s role as a true agribusiness marketplace — where innovation meets application, knowledge meets trust, and the future of Australian agriculture is shaped through connection and collaboration.
