HORTICULTURE
The Horticulture Hub at Primex places a strong focus on the North Coast’s powerhouse industries, macadamias and blueberries, alongside a diverse mix of fruit, vegetables, nursery and specialty crops.
The region is one of Australia’s most productive horticultural zones, with blueberries generating over $250 million annually and macadamias approaching $100 million in regional production value, supported by hundreds of growers and a rapidly expanding industry.
Australia’s macadamia sector alone continues to grow, producing over 58,000 tonnes nationally and valued at more than $200 million, with significant future expansion as new plantings mature.
Why Horticulture Growers Attend Primex
Primex delivers a practical, grower-focused environment where horticulture meets machinery, technology and real-world application:
- Direct access to suppliers across machinery, irrigation, agtech, labour and inputs
- Exposure to technology improving yield, quality and efficiency in orchard and berry systems
- Opportunities to compare solutions side-by-side in a live environment
- Insights into labour, energy, finance and supply chain challenges impacting growers today
- Connection with industry, advisors and fellow growers across the region
Driving the Future of Horticulture
With ongoing expansion, increasing production pressures and a strong export outlook, horticulture across the North Coast continues to evolve rapidly.
Primex provides a platform to:
- Explore innovation supporting productivity and cost efficiency
- Understand emerging practices in sustainability and regenerative systems
- Engage with the full supply chain, from production to processing and market access
A Hub Built for Growth
From large-scale macadamia and blueberry operations to emerging and niche horticultural enterprises, the Horticulture Hub connects growers with the tools, technology and networks needed to adapt, grow and remain competitive.
Primex is where horticulture businesses see what’s next and make decisions that shape their future.
‘Oz Group is a major supplier of blueberries throughout the North Coast of NSW and works in partnership with 130 growers with a production area of 1,400 hectares and supplying 10,000 tons of berries annually. Primex Field Days showcases the latest in innovation, technologies, machinery and equipment relevant to our growers and we are very pleased to be working in conjunction with the event for the betterment of our growers.
As a leading industry producer organisation, Oz Group is pleased to partner in collaboration with Primex Field Days with this special initiative designed to support of our industry and growers throughout northern NSW and look forward to the promotional program and encouraging our growers to attend Norco Primex Field Days 2025.’
