DAYS TO GO

Norco Primex Field Days 2027

See you at Lismore Showgrounds
#Primex2027 @Primexaus

Primex 2027

Discover the Ideas, Industries and People Growing the Future of Our Region

Norco Primex arrives in Lismore marking a new era for Northern NSW, bringing together the strength, resilience and ambition of our farming and regional communities.

This year’s theme reflects the ideas, innovation and collaboration shaping the future of agriculture, regional industry and the way we live, work and grow.

With one of the most comprehensive showcases ever assembled, Norco Primex 2027 spans a powerful network of Industry Hubs, from machinery, agtech and livestock to business, sustainability, education, health and regional living, all designed to connect producers, industry leaders, government and community in one dynamic environment.

Join us as we celebrate the industries that sustain our communities and continue growing the future together.

EXHIBITOR EXPRESSIONS OF INTEREST – 2027

Lismore Showgrounds

Primex is calling on Northern Rivers governments, councils, business and industry leaders to seize a genuine window of opportunity to transform the Lismore Showgrounds into a fit-for-purpose Regional Events & Exhibition Precinct. First advocated over a decade ago and detailed in a 2022 proposal, this vision gained real momentum in 2026 when Norco Primex Field Days relocated to the Showgrounds, drawing more than 31,000 visitors and 335 exhibitors and proving the site’s potential.

The next two years are pivotal. With Primex 2027 planning underway and decisions looming on the venue’s future beyond 2030, Primex is positioning itself as an anchor and catalyst, with AAFDA supporting broader government advocacy. But realising a precinct that serves agriculture, trade, tourism, education and community resilience will require collective ownership. The invitation is clear: plan together now, before the opportunity passes.

READ MORE

Primex Industry Hubs

Industry Hubs Industry Hubs

Primex Industry Hubs cover Health & Wellbeing, Business Innovation & Agritech, Livestock, Education & Careers, Forestry & Timber, Affordable Housing & Outdoor Leisure.

 Find Out More
Nourish Food & Drink Nourish Food & Drink

Connecting farmers directly with consumers, from locally produced food and drink to chef demonstrations and family-friendly experiences, Nourish showcases the quality, diversity and sustainability of regional produce.

 Find Out More
Heavy Machinery Heavy Machinery

Primex is the only major event in northern NSW providing direct access to heavy machinery buyers across agriculture, civil construction, earthmoving, forestry, infrastructure and local government. A high-impact environment for equipment suppliers and service providers.

 Learn More
Ag Machinery Ag Machinery

Featuring the largest and most diverse showcase of tractors and agricultural machinery on the NSW North Coast, hands-on demonstrations and direct engagement with growers, contractors and farm managers across all production systems.

 Learn More
Plan, Play & Stay Plan, Play & Stay

With so much to see and do at Primex, use this app to plan your visit to ensure you don’t miss out. Make an occasion of it and stay nearby. There are plenty of accommodation options in the region and you’ll experience great local hospitality.

 Find Out More
Exhibitors Exhibitors

PRIMEX means sales – it’s as simple as that. Operating since 1985, PRIMEX field days have created a culture between exhibitors and buyers. It is more than a trade fair. It is a busy sales forum.

 Find Out More

Primex ‘Nourish Food & Drink’ offers a complete supply chain experience!

See, taste, and share a variety of food experiences and destinations.

The Nourish program showcases the region’s locally produced foods and products, creating the connection between farmers and foodies.

FIND OUT MORE

OUR PARTNERS

PRIMEX NEWS

A Regional Events & Exhibition Precinct for the Northern Rivers - The Opportunity Is Now! 11th August 2026 An Open Letter calling for action around the development of a Regional Events & Exhibition Precinct for the Northern Rivers. But the bigger question belongs to the entire region: Does the Northern Rivers want and support its own fit-for-purpose events, exhibition, business and industry precinct and are we prepared to collectively advocate for the investment required to make it happen?
Lismore Showgrounds Chasing Grant Funding to Become Event Centre of Northern Rivers 1st June 2026 As the dust settles on Gemfest and Primex for 2026, North Coast National is turning its attention to future improvements to the Lismore Showgrounds to make it the Event Centre of the Northern Rivers that can continue to attract and host major events in our region.
Inaugural Norco Primex in Lismore a Major Success 29th May 2026 The inaugural Norco Primex Field Days at Lismore attracted more than 30,000 attendees with preliminary analysis indicating a $7 million+ windfall for the entire region and sales expected to advance over $60 million following the event. Norco Primex director Bruce Wright said early exhibitor and visitor feedback was very encouraging with the new location and infrastructure at the Lismore Showgrounds highly rated.
Municipal Works Brings Industry Together At Primex 29th May 2026 Municipal Works Australia was delighted to host a highly successful networking event during the 2026 Primex Field Days at the Lismore Showgrounds, bringing together representatives from local government, industry and the broader MWA member network for an afternoon focused on connection, collaboration and industry engagement.
Forestry Draws Big Crowds as Primex Field Days Debuts in Lismore 25th May 2026 Primex Field Days has wrapped up in Lismore, closing a three-day run that drew students, landholders and the general public into the timber industry for the agricultural showcase’s first staging in the Northern Rivers. A wide forestry programme drove much of that traffic, run across 21 to 23 May by the North East NSW Regional Forestry Hub.
7 News - Big Machines, Big Money and the Future of Farming is on full display in the Northern Rivers. 23rd May 2026 Big machines, big money and the future of farming is on full display in the Northern Rivers. Tractors, tech and tens of millions in potential sales - Prime X is back, and bigger than ever at its new Lismore home. 
Australia’s Native Forest Policy is Driving Far Greater Loss Abroad 23rd May 2026 Forest economist Tyron Venn used his Primex Forest Industries Dinner keynote to warn that Australia's reduced native harvest has pushed its timber footprint offshore — into forests at far higher risk of illegal logging and deforestation.
7 News - The Final Preparations as Primex Makes Debut at the Lismore Showgrounds. 22nd May 2026 The final preparations are underway as PrimeX makes its debut at the Lismore Showgrounds. Tens of thousands of people are expected through the gates over the next three days to check out the latest in tech and produce.
Swipe for more articles
MORE NEWS

The official opening of Primex 2026 at the Lismore Showgrounds was a significant moment for the Northern Rivers and a strong reflection of the confidence, resilience and opportunity that exists across our region. As one of Australia's leading primary industry events, Primex continues to play an important role in connecting producers, businesses, researchers, government and industry leaders. The event generates significant economic activity for the Northern Rivers while creating opportunities for collaboration, innovation and growth across multiple sectors. The move to Lismore marks an exciting new chapter for Primex and is a credit to the vision and determination of Bruce Wright and the entire Primex team. Their commitment to creating opportunities for regional industries and communities has helped establish Primex as a flagship event that delivers lasting value well beyond the field days themselves.

Chlow Allan, Strategic Partnerships Manager

Business NSW

Primex 2026 gave McGregor Gourlay to opportunity to showcase our offering of suppliers & products to the Rural Industry which gives us the chance to build new relationships with farmers that we can support through all occasions. This helps us to engage with clients’ needs for them to grow & increase productivity within their own businesses. We can showcase that we can be known as trusted advisers across multiple rural sectors including agronomy advise, animal health, fencing, horticultural crops & many more. Primex also gives us the opportunity to showcase new products & innovations in which helps support clients for future growth & development. This is a great networking event to continue to expose our brand in which we have been involved with over the past 12 years & it supports the people who support us.

Phillip Nelson, Category Manager - Animal Health & Merchandise

McGregor Gourlay

Thank you to the Primex team for delivering a fantastic event. After a few years of absence, Primex 2026 provided CJD Equipment with a valuable opportunity to reconnect with our loyal customer base across the Northern Rivers region and surrounding areas, while showcasing our new F-Series Excavators and highly regarded H-Series Wheel Loaders. Primex created the ideal platform for us to engage directly with customers, strengthen relationships and connect with new opportunities. Across the three days, we experienced strong enquiry levels and genuine engagement, resulting in valuable conversations and quality leads that we have continued to follow up post-event. Primex 2026 demonstrated the value of a leading regional field day in bringing together customers, industry and businesses, enabling CJD Equipment to showcase our products and continue supporting the communities we work within.

Oliver James, State Sales Manager - QLD

Volvo Construction Equipment

Having exhibited at Primex Field Days on several occasions now, we can confidently say it continues to deliver outstanding results for our business. The event consistently attracts a high-quality audience of genuine buyers, providing an excellent opportunity to showcase our Instant Granny Flats and connect directly with potential customers. At this year’s event, the level of interest exceeded our expectations. The organisation, promotion, and professionalism of the Primex team help create an environment where exhibitors can achieve real business outcomes and build valuable relationships with customers. Primex remains one of the most valuable industry events we attend, delivering strong brand exposure, quality leads, and measurable sales results. We highly recommend it to any business looking to connect with a large and engaged regional audience.

Josh Rattledge, Sales Manager

Instant Granny Flats

“Congratulations to the Primex team on a great event. The move to Lismore was a great idea and delivered strong customer engagement, solid enquiries and new business opportunities for CEA. "We believe being present at Primex is critical to demonstrating our commitment to the Northern Rivers market and supporting our existing customer base. With SANY recently onboarded by CEA nationally, the event provided a valuable opportunity to connect with existing customers, build parts and service relationships and create future trade-in and sales opportunities. The venue layout, flow and overall atmosphere were excellent, and we look forward to doubling the size of our stand at Primex 2027.”

Chris Kane, Territory Manager

CEA

Ongmac Trading was pleased to be part of the first Norco Primex Field Days held at the new Lismore Showgrounds venue. The event was exceptionally well organised, with a practical layout and excellent facilities that created a positive experience for both exhibitors and visitors. Throughout the three days, we experienced strong visitor engagement and had the opportunity to connect with a broad range of existing and prospective customers from across the Northern Rivers, Northern NSW and Southern Queensland. The quality of enquiries was particularly impressive, with genuine interest in our agricultural and industrial machinery range. As a direct result of our participation, we generated in excess of $1 million in qualified sales opportunities, along with several new business relationships that we expect will deliver ongoing value over the next 12 months. Primex continues to be one of the most important industry events in our region, and we look forward to returning as an exhibitor at Primex 2027.

Greg McMahon, General Manager

Ongmac Trading

Primex 2026 was an incredible way to kick off our entry into New South Wales. As a New Zealand owned company, getting on the ground and chatting directly with Dairy and Beef farmers about the real challenges they're facing was exactly what we needed. Over 3 days, we picked up 100 leads and the energy from farmers was great; showing genuine excitement for what Halter can do - despite some rain! It was a real reminder of why face-to-face interaction with farmers matters, and we look forward to participating again next year.

Penny Lilburn, Marketing Specialist

Halter Australia

Primex provided a valuable opportunity for the Australian Macadamia Society to connect directly with our grower and industry members, as well as the wider agricultural community, in one of Australia's most important food-producing regions. The event was well organised, professionally delivered and created a strong platform for meaningful conversations about the opportunities and challenges facing our industry. We appreciated the opportunity to showcase the Australian macadamia industry, strengthen relationships with our members, build regional connections and engage with stakeholders from across the broader primary industries sector.

Debbie Gallagher, Project Support & Administration Officer

Australian Macadamia Society

Primex 2026 delivered an excellent return on investment for our business and reinforced the importance of regional agricultural field days in connecting suppliers with customers across Northern New South Wales and Southern Queensland. The event generated strong outcomes for KC Equipment, with more than 60 leads recorded across the three days. The quality of customers was particularly strong, with genuine enquiries from customers actively considering equipment purchases. The event generated sales outcomes, with a number of tractor, implement and mower sales secured during the event, while follow-up activity from event-generated leads has already resulted in over a dozen further equipment sales. Primex continues to be an important part of our annual marketing and customer engagement strategy, creating valuable opportunities to strengthen existing relationships, develop new business connections and build a strong pipeline of future opportunities.”

Justin Hunter, Director

KC Equipment

'As a local charity in the Northern Rivers, the Westpac Life Saver Rescue Helicopter relies heavily on the generous support of the community. Support from events such as the annual PRIMEX industry expo helps us to keep in contact with the regions rural community and raise our profile through our site. The sheer size of the event provides an opportunity for significant exposure and fundraising to help us to continue saving lives and we give our thanks to the PRIMEX team for their support.'

Zeke Huish, Regional Marketing Manager

Regional Marketing Manager, Westpac Life Saver Rescue Helicopter

'A huge thank you to NORCO Primex for helping us to host over 70 people at our inaugural Innovation, Investment & Influence business luncheon celebrating industry leaders advancing agribusiness in the Northern Rivers. Primex was the perfect setting, with incredible event service and hospitality- and we look forward to returning for the 40th anniversary in 2024.'

Jane Laverty, Regional Director

Business NSW

'Primex 2025 will be our fourth year partnering the event. Given that we keep returning is testament to how happy we are. Although Mother Nature wasn't kind to everyone in 2024, we were still able to present our brand in a unique way to a really engaged audience. We love our location at Primex, it provides Red Energy with a great opportunity to talk with people about their home and business energy needs and offer no obligation bill comparisons as they walk into the event. We look forward to seeing you again.'

Neil Thew, Regional Business Development Manager

Red Energy