REGIONAL IMPACT

Australia’s Largest Coastal-Based Agribusiness Event

Generates $60m+ Plus In Sales

By partnering with Primex, sponsors and exhibitors can tap into a well-defined and engaged audience, ensuring valuable exposure, sales opportunities, and access to a thriving agricultural community. Primex offers face-to-face connections that build relationships and drives sales. The interactive event is designed to help you showcase your product launches, demonstrations, activations and functions. By partnering as an exhibitor and partnering with Primex, you can elevate your brand, grow your database and establish lasting connections.

Marketing & Promotion Reach

Primex adopts a comprehensive marketing and promotional strategy to ensure maximum exposure for partners, who enjoy a strong presence before, during, and after Primex. The multifaceted approach covers both traditional (billboards, TV, radio, and print) and digital channels (digital ads, social media, email marketing).

The official opening of Primex 2026 at the Lismore Showgrounds was a significant moment for the Northern Rivers and a strong reflection of the confidence, resilience and opportunity that exists across our region. As one of Australia's leading primary industry events, Primex continues to play an important role in connecting producers, businesses, researchers, government and industry leaders. The event generates significant economic activity for the Northern Rivers while creating opportunities for collaboration, innovation and growth across multiple sectors. The move to Lismore marks an exciting new chapter for Primex and is a credit to the vision and determination of Bruce Wright and the entire Primex team. Their commitment to creating opportunities for regional industries and communities has helped establish Primex as a flagship event that delivers lasting value well beyond the field days themselves.

Chlow Allan, Strategic Partnerships Manager

Business NSW

Primex 2026 gave McGregor Gourlay to opportunity to showcase our offering of suppliers & products to the Rural Industry which gives us the chance to build new relationships with farmers that we can support through all occasions. This helps us to engage with clients’ needs for them to grow & increase productivity within their own businesses. We can showcase that we can be known as trusted advisers across multiple rural sectors including agronomy advise, animal health, fencing, horticultural crops & many more. Primex also gives us the opportunity to showcase new products & innovations in which helps support clients for future growth & development. This is a great networking event to continue to expose our brand in which we have been involved with over the past 12 years & it supports the people who support us.

Phillip Nelson, Category Manager - Animal Health & Merchandise

McGregor Gourlay

Thank you to the Primex team for delivering a fantastic event. After a few years of absence, Primex 2026 provided CJD Equipment with a valuable opportunity to reconnect with our loyal customer base across the Northern Rivers region and surrounding areas, while showcasing our new F-Series Excavators and highly regarded H-Series Wheel Loaders. Primex created the ideal platform for us to engage directly with customers, strengthen relationships and connect with new opportunities. Across the three days, we experienced strong enquiry levels and genuine engagement, resulting in valuable conversations and quality leads that we have continued to follow up post-event. Primex 2026 demonstrated the value of a leading regional field day in bringing together customers, industry and businesses, enabling CJD Equipment to showcase our products and continue supporting the communities we work within.

Oliver James, State Sales Manager - QLD

Volvo Construction Equipment

Having exhibited at Primex Field Days on several occasions now, we can confidently say it continues to deliver outstanding results for our business. The event consistently attracts a high-quality audience of genuine buyers, providing an excellent opportunity to showcase our Instant Granny Flats and connect directly with potential customers. At this year’s event, the level of interest exceeded our expectations. The organisation, promotion, and professionalism of the Primex team help create an environment where exhibitors can achieve real business outcomes and build valuable relationships with customers. Primex remains one of the most valuable industry events we attend, delivering strong brand exposure, quality leads, and measurable sales results. We highly recommend it to any business looking to connect with a large and engaged regional audience.

Josh Rattledge, Sales Manager

Instant Granny Flats

“Congratulations to the Primex team on a great event. The move to Lismore was a great idea and delivered strong customer engagement, solid enquiries and new business opportunities for CEA. "We believe being present at Primex is critical to demonstrating our commitment to the Northern Rivers market and supporting our existing customer base. With SANY recently onboarded by CEA nationally, the event provided a valuable opportunity to connect with existing customers, build parts and service relationships and create future trade-in and sales opportunities. The venue layout, flow and overall atmosphere were excellent, and we look forward to doubling the size of our stand at Primex 2027.”

Chris Kane, Territory Manager

CEA

Ongmac Trading was pleased to be part of the first Norco Primex Field Days held at the new Lismore Showgrounds venue. The event was exceptionally well organised, with a practical layout and excellent facilities that created a positive experience for both exhibitors and visitors. Throughout the three days, we experienced strong visitor engagement and had the opportunity to connect with a broad range of existing and prospective customers from across the Northern Rivers, Northern NSW and Southern Queensland. The quality of enquiries was particularly impressive, with genuine interest in our agricultural and industrial machinery range. As a direct result of our participation, we generated in excess of $1 million in qualified sales opportunities, along with several new business relationships that we expect will deliver ongoing value over the next 12 months. Primex continues to be one of the most important industry events in our region, and we look forward to returning as an exhibitor at Primex 2027.

Greg McMahon, General Manager

Ongmac Trading

Primex 2026 was an incredible way to kick off our entry into New South Wales. As a New Zealand owned company, getting on the ground and chatting directly with Dairy and Beef farmers about the real challenges they're facing was exactly what we needed. Over 3 days, we picked up 100 leads and the energy from farmers was great; showing genuine excitement for what Halter can do - despite some rain! It was a real reminder of why face-to-face interaction with farmers matters, and we look forward to participating again next year.

Penny Lilburn, Marketing Specialist

Halter Australia

Primex provided a valuable opportunity for the Australian Macadamia Society to connect directly with our grower and industry members, as well as the wider agricultural community, in one of Australia's most important food-producing regions. The event was well organised, professionally delivered and created a strong platform for meaningful conversations about the opportunities and challenges facing our industry. We appreciated the opportunity to showcase the Australian macadamia industry, strengthen relationships with our members, build regional connections and engage with stakeholders from across the broader primary industries sector.

Debbie Gallagher, Project Support & Administration Officer

Australian Macadamia Society