REGIONAL IMPACT

Australia’s Largest Coastal-Based Agribusiness Event

Generates $60m+ Plus In Sales

By partnering with Primex, sponsors and exhibitors can tap into a well-defined and engaged audience, ensuring valuable exposure, sales opportunities, and access to a thriving agricultural community. Primex offers face-to-face connections that build relationships and drives sales. The interactive event is designed to help you showcase your product launches, demonstrations, activations and functions. By partnering as an exhibitor and partnering with Primex, you can elevate your brand, grow your database and establish lasting connections.

Marketing & Promotion Reach

Primex adopts a comprehensive marketing and promotional strategy to ensure maximum exposure for partners, who enjoy a strong presence before, during, and after Primex. The multifaceted approach covers both traditional (billboards, TV, radio, and print) and digital channels (digital ads, social media, email marketing).

'Primex, the renowned agricultural field day event that draws visitors from across the country has provided Norco with a unique platform to connect directly with our loyal customers. For over a decade, Norco has partnered with Primex to showcase our extensive product range and offer the latest in sustainable high quality solutions to the farming community. At Norco we are immensely proud of our roots and our commitment to serving Australian farmers and our partnership with Primex has been instrumental in supporting these values. Primex has become the highlight of the year for us and our customers alike. It’s where we come together to celebrate innovation, share knowledge and forge deeper connections with those we serve.'

Luke Couch, General Manager

Norco AgriSolutions

'Sunshine Sugar and NSW Cane Growers represent some 500 cane farming families across the NSW Northern Rivers. The NSW sugar industry has a current production area of over 30,000 hectares, producing in excess of a million tonnes of sugarcane, employing over 400 direct and 1,200 indirect local people and contributing almost $300 million into the local economy. Primex Field Days showcases the latest in innovation, technologies, machinery and equipment relevant to our growers as well as attracting local residents and landowners interested in their agricultural community and we are very pleased to be working in conjunction with the event to support and benefit our existing growers, potential growers and the broader community, now and into the future.'

Vivien Miller, Communications Manager

Sunshine Sugar | Harwood Sugar Mill

'Primex 2025 will be our fourth year partnering the event. Given that we keep returning is testament to how happy we are. Although Mother Nature wasn't kind to everyone in 2024, we were still able to present our brand in a unique way to a really engaged audience. We love our location at Primex, it provides Red Energy with a great opportunity to talk with people about their home and business energy needs and offer no obligation bill comparisons as they walk into the event. We look forward to seeing you again.'

Neil Thew, Regional Business Development Manager

Red Energy

'A huge thank you to NORCO Primex for helping us to host over 70 people at our inaugural Innovation, Investment & Influence business luncheon celebrating industry leaders advancing agribusiness in the Northern Rivers. Primex was the perfect setting, with incredible event service and hospitality- and we look forward to returning for the 40th anniversary in 2024.'

Jane Laverty, Regional Director

Business NSW

'As a local charity in the Northern Rivers, the Westpac Life Saver Rescue Helicopter relies heavily on the generous support of the community. Support from events such as the annual PRIMEX industry expo helps us to keep in contact with the regions rural community and raise our profile through our site. The sheer size of the event provides an opportunity for significant exposure and fundraising to help us to continue saving lives and we give our thanks to the PRIMEX team for their support.'

Zeke Huish, Regional Marketing Manager

Regional Marketing Manager, Westpac Life Saver Rescue Helicopter

Primex 2026 delivered an excellent return on investment for our business and reinforced the importance of regional agricultural field days in connecting suppliers with customers across Northern New South Wales and Southern Queensland. The event generated strong outcomes for KC Equipment, with more than 60 leads recorded across the three days. The quality of customers was particularly strong, with genuine enquiries from customers actively considering equipment purchases. The event generated sales outcomes, with a number of tractor, implement and mower sales secured during the event, while follow-up activity from event-generated leads has already resulted in over a dozen further equipment sales. Primex continues to be an important part of our annual marketing and customer engagement strategy, creating valuable opportunities to strengthen existing relationships, develop new business connections and build a strong pipeline of future opportunities.”

Justin Hunter, Director

KC Equipment

Primex provided a valuable opportunity for the Australian Macadamia Society to connect directly with our grower and industry members, as well as the wider agricultural community, in one of Australia's most important food-producing regions. The event was well organised, professionally delivered and created a strong platform for meaningful conversations about the opportunities and challenges facing our industry. We appreciated the opportunity to showcase the Australian macadamia industry, strengthen relationships with our members, build regional connections and engage with stakeholders from across the broader primary industries sector.

Debbie Gallagher, Project Support & Administration Officer

Australian Macadamia Society

Primex 2026 was an incredible way to kick off our entry into New South Wales. As a New Zealand owned company, getting on the ground and chatting directly with Dairy and Beef farmers about the real challenges they're facing was exactly what we needed. Over 3 days, we picked up 100 leads and the energy from farmers was great; showing genuine excitement for what Halter can do - despite some rain! It was a real reminder of why face-to-face interaction with farmers matters, and we look forward to participating again next year.

Penny Lilburn, Marketing Specialist

Halter Australia