1985-2025
Primex Field Days hosted in Casino
The Primex Story
Primex Field Days is Australia’s largest coastal-based agricultural field days and one of the country’s most respected and enduring agribusiness events.
Family-owned and operated since 1985, Primex has built a national reputation as a machinery-led, industry-driven event that brings together the full spectrum of agriculture, primary industries, regional enterprise and community under one highly connected marketplace.
Held in the Northern Rivers of New South Wales, Primex services one of Australia’s most diverse and productive regions, spanning horticulture, livestock, dairy, forestry, broadacre farming, construction, transport and emerging industries, while attracting exhibitors and visitors from across NSW, Queensland and beyond.
2025
Primex celebrates 40 year Anniversary
2026 Onwards
Primex Field Days enters a new era at the Lismore Showgrounds
Growing The Future
Primex arrives in Lismore with a powerful theme celebrating the strength, resilience and ambition of our farming and regional communities.
Growing The Future reflects the ideas, innovation and collaboration shaping the future of agriculture, regional industry and the places we live.
Through a network of Industry Hubs, from machinery, agtech and livestock to business, sustainability, education and regional enterprise, Primex brings together farmers, businesses, community leaders and families to showcase the incredible capability of our region.
Join us as we celebrate the industries that sustain our communities and continue growing the future together.
A Machinery-Led Trade Event at its Core
Primex is fundamentally a trade event, purpose-built to connect suppliers with decision-makers.
The event showcases the latest tractors, agricultural machinery, heavy equipment, construction and earthmoving machinery, trucks, transport solutions, materials handling, agtech, innovation, products and services essential to modern farming and regional industries.
With live demonstrations, side-by-side brand comparison and direct access to suppliers, Primex creates an environment where buyers actively research, compare and invest, making it one of the most commercially effective field days in Australia.
Comprehensive Industry Coverage
Primex hosts more than 430 exhibitors, representing over 1,200 suppliers and brands, and works closely with more than 30 grower organisations, industry bodies and stakeholder groups across northern NSW and southern Queensland.
The event is structured around dedicated Industry Hubs, ensuring clarity, relevance and depth across sectors. This integrated structure allows exhibitors to reach their core audiences while benefiting from the scale and diversity of a major multi-industry event.
Industry Sectors
- Tractors and agricultural machinery
- Construction, earthmoving and heavy equipment
- Road transport and materials handling
- Livestock, horticulture and forestry
- Agricultural merchandise and farm inputs
- Agtech, innovation and sustainability
- Business, education, workforce and NextGen pathways
- Health, wellbeing, housing and lifestyle
- Food, beverage and paddock-to-plate experiences
A Powerful Economic and Regional Contributor
Primex attracts approximately 30,000 visitors over three days, including more than 10,000 primary producers within its target audience.
The event generates an estimated $45–70 million in exhibitor sales annually and injects approximately $3.5 million into the regional economy each year, supporting local businesses, accommodation, hospitality and services.
Primex also attracts national and international interest, positioning the Northern Rivers as a key meeting point for agriculture and regional industry.
More Than a Field Day
Primex Field Days is where:
- Farmers and producers find solutions
- Businesses build relationships and markets
- Innovation meets real-world application
- Communities connect and celebrate regional life
It is a must-attend event for anyone involved in agriculture, primary industries, regional business or the supply chains that support them.
EXHIBIT AT PRIMEX
Primex works with our suppliers and trade visitors to assist connection and building relationships, critical in meeting the needs and objective of suppliers and customers alike.
Expressions Of Interest for Primex 2026
21-23 May 2026