Bruxner Highway Casino | 15, 16 and 17th June 2017
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Successful Norco Primex 2017 wraps up!

As the gates closed on the 33rd annual Norco Primex Field Days, many exhibitors are reporting one of their most successful sales events despite the rain.

The annual three-day expo at Casino wound up today, as it started, with busy crowds amid occasional showers.
“I have spoken to many exhibitors and almost all at this stage are saying this has been one of the strongest Primex expos from a sales perspective,” said Primex Field Days owner/director Bruce Wright.

“I guess the old saying ‘Mud brings money’ is true. And we are not talking just good sales, but in a number of cases, very good. One trader told me of a turnover exceeding $200,000 during the opening day.

“The busy sales were across most exhibitor categories - from solar power to tractors.”
Mr Wright, who took over ownership of the event from his father, John, earlier this year, said he had been buoyed by the sales results and the confidence exhibitors have in the event.

“There is no doubt this is a ’selling event’, as we have a great region of diversity that sustains strong enquiry and sales,” he said.

“That could not be clearer from what has happened this year. With Casino receiving an estimated 10 inches of rain across the week, the event went ahead as scheduled, with the majority of exhibitors reporting very good sales and sales inquiries.”
Mr Wright’s comments were supported by many long-time exhibitors.

Dover and Sons owner Murray Dover said: “We are very happy with the result. Sales and solid inquiries have been up. The response has been excellent. With Bruce now at the helm we look forward to increased activity next year. It’s certainly to our advantage to see Primex grow, so we look forward to what Bruce has planned.”

Graeme McKenna, Director, Days Machinery: “We were very busy from 10am-2pm across the three days. There were a lot of people on our site and most led to sales, they weren’t tyre-kickers. They were all buyers. As far as sales leads go, just me personally, I would say there will be three or four tractors that I will be selling in the next week or so from Primex inquires.”

Cameron Bennett, President of the North Coast Braford Promotions Group: “Our aim at Primex is to promote the breed (Brafords) and to attract sales. That has been the case this year. People have indicated they will be coming out to our property to buy. For example, we had an inquiry from Port Macquarie, asking if we would be at Primex. Those people came up today (Saturday). They liked what they saw. They are coming out to home this afternoon and have indicated they will be buying. I am very confident of sales over the next few weeks from our Primex display.”

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