REGIONAL IMPACT

Australia’s Largest Coastal-Based Agribusiness Event

Generates $60m+ Plus In Sales

By partnering with Primex, sponsors and exhibitors can tap into a well-defined and engaged audience, ensuring valuable exposure, sales opportunities, and access to a thriving agricultural community. Primex offers face-to-face connections that build relationships and drives sales. The interactive event is designed to help you showcase your product launches, demonstrations, activations and functions. By partnering as an exhibitor and partnering with Primex, you can elevate your brand, grow your database and establish lasting connections.

Marketing & Promotion Reach

Primex adopts a comprehensive marketing and promotional strategy to ensure maximum exposure for partners, who enjoy a strong presence before, during, and after Primex. The multifaceted approach covers both traditional (billboards, TV, radio, and print) and digital channels (digital ads, social media, email marketing).

'Primex, the renowned agricultural field day event that draws visitors from across the country has provided Norco with a unique platform to connect directly with our loyal customers. For over a decade, Norco has partnered with Primex to showcase our extensive product range and offer the latest in sustainable high quality solutions to the farming community. At Norco we are immensely proud of our roots and our commitment to serving Australian farmers and our partnership with Primex has been instrumental in supporting these values. Primex has become the highlight of the year for us and our customers alike. It’s where we come together to celebrate innovation, share knowledge and forge deeper connections with those we serve.'

Luke Couch, General Manager

Norco AgriSolutions

'Sunshine Sugar and NSW Cane Growers represent some 500 cane farming families across the NSW Northern Rivers. The NSW sugar industry has a current production area of over 30,000 hectares, producing in excess of a million tonnes of sugarcane, employing over 400 direct and 1,200 indirect local people and contributing almost $300 million into the local economy. Primex Field Days showcases the latest in innovation, technologies, machinery and equipment relevant to our growers as well as attracting local residents and landowners interested in their agricultural community and we are very pleased to be working in conjunction with the event to support and benefit our existing growers, potential growers and the broader community, now and into the future.'

Vivien Miller, Communications Manager

Sunshine Sugar | Harwood Sugar Mill

'Primex 2025 will be our fourth year partnering the event. Given that we keep returning is testament to how happy we are. Although Mother Nature wasn't kind to everyone in 2024, we were still able to present our brand in a unique way to a really engaged audience. We love our location at Primex, it provides Red Energy with a great opportunity to talk with people about their home and business energy needs and offer no obligation bill comparisons as they walk into the event. We look forward to seeing you again.'

Neil Thew, Regional Business Development Manager

Red Energy

‘Thank you to Bruce and the team for another fantastic Primex event. The enquiries we received over the three days have generated a significant amount of business for us. We will definitely be back bigger and better in 2025 based on the results from this year.’

Director

Fly The Farm

'Our display at Primex was a great success. We had great exposure and a great turn out through our display units. 60% of our genuine enquiries converted and we met with lots of other like minded people who are also advocates for affordable housing solutions. Cannot wait for next years event.'

The Team

Same Day Granny Flat

'A huge thank you to NORCO Primex for helping us to host over 70 people at our inaugural Innovation, Investment & Influence business luncheon celebrating industry leaders advancing agribusiness in the Northern Rivers. Primex was the perfect setting, with incredible event service and hospitality- and we look forward to returning for the 40th anniversary in 2024.'

Jane Laverty, Regional Director

Business NSW

'As a local charity in the Northern Rivers, the Westpac Life Saver Rescue Helicopter relies heavily on the generous support of the community. Support from events such as the annual PRIMEX industry expo helps us to keep in contact with the regions rural community and raise our profile through our site. The sheer size of the event provides an opportunity for significant exposure and fundraising to help us to continue saving lives and we give our thanks to the PRIMEX team for their support.'

Zeke Huish, Regional Marketing Manager

Regional Marketing Manager, Westpac Life Saver Rescue Helicopter

'2023 was our first time as an exhibitor on behalf of our family business “The Rural Shop.com”, the help and assistance throughout the lead up, during and post field day was exceptional. The overall feedback, support, and sales we received in what is a new area for us as a business was very satisfying and humbling over the 3 days. We are looking forward to returning in 2024 to help celebrate the 40th anniversary.'

Scott Malone

The Rural Shop