PRIMEX HEADLINE EVENTS
Below are some key headline events and announcements for Primex 2026.
‘Growing the Future’
Norco Primex Field Days 2026 has aligned with the theme “Growing The Future”, an initiative reflecting the strength and opportunity across the Northern Rivers and bringing together agriculture, innovation, education and regional enterprise through Primex’s Industry Hubs and diverse exhibitor base. It’s an opportunity for the wider regional and rural communities to connect with agriculture and the industries shaping the region in a relaxed and engaging environment, reinforcing Primex’s commitment to Lismore and the future of regional communities.
Exhibitor Welcome
Lismore City Council will host an Exhibitor Welcome on Wednesday 20 May, bringing exhibitors together at the conclusion of bump-in to connect, unwind and prepare for the event. The evening will provide key event briefings alongside a relaxed networking opportunity to engage with industry, stakeholders and fellow exhibitors ahead of Primex 2026.
Municipal Works Australia
Municipal Works Australia will host a regional networking and professional development event on Thursday 21 May, bringing together council operational staff from across the Northern Rivers. The session will provide a valuable forum to share ideas, strengthen connections and hear from industry experts on key topics including managing change and mental health in the municipal works sector.
Australian Macadamia Society
The Australian Macadamia Society will host a dedicated industry networking event at Primex 2026, bringing growers together to connect, share insights and engage with the latest innovations supporting orchard productivity and profitability. Headlined by CEO Ben Baldwin, the session will align with Primex’s broader horticulture and AgTech program, offering growers direct exposure to machinery, irrigation, soil health, sustainability systems and emerging technologies in a live, practical environment, followed by networking to strengthen industry connections.
Cattle Australia
Cattle Australia will host the Beef Brief as part of the Pacific Beef Program at Primex 2026, bringing together producers, industry leaders and stakeholders for a focused session on the key issues shaping the future of the beef industry.
Headlined by CEO Will Evans, the session will deliver expert insights and panel discussion across policy, markets, innovation, sustainability and biosecurity, followed by informal networking to support connection across the supply chain.
Regional Industry Education Partnerships (RIEP)
The Regional Industry Education Partnerships (RIEP) program, led locally by Senior Project Officer Toni Bellos, will support strong engagement across the Education & Careers Hub at Primex 2026, connecting students with real industry pathways. Working with 27 schools across the Northern Rivers, RIEP facilitates practical learning through industry-led projects and partnerships, while creating opportunities for students to engage directly with employers, explore career options and gain real-world insight. Exhibitors are encouraged to participate by sharing their experiences, supporting student interaction and contributing to industry-led discussions that help shape the future workforce.
NSW DPIRD Farms of the Future
The NSW DPIRD Farms of the Future program will headline the AgTech & Innovation Hub at Primex 2026, showcasing leading technologies driving productivity, efficiency and sustainability across modern farming systems. Primex uniquely brings together producers, contractors, councils, suppliers and decision-makers in one integrated marketplace, combining cutting-edge AgTech with one of the largest displays of tractors, machinery and equipment ever assembled in Northern NSW.
With extensive coverage across machinery, agtech, livestock, horticulture, construction, transport and regional industry, Primex delivers a live comparison and engagement environment where business, industry and government connect directly with their target audience.
Extended hours for Primex Friday Evening
For the first time in its history, Norco Primex Field Days will introduce extended hours on Friday evening, made possible by its new home at the Lismore Showgrounds. This exciting addition opens the gates to a broader community experience, inviting families and the wider region to come along after hours and enjoy the event in a relaxed and vibrant setting. From impressive machinery displays and agtech innovation to food, local produce and entertainment, Primex is creating a unique opportunity for the community to connect with the industries that shape the region. It’s a celebration of the Northern Rivers, bringing people together, supporting local businesses and showcasing the strength and future of our regional communities.
