PRIMEX is set to have another outstanding program of events, demonstrations and attractions that make visiting the Northern Rivers during the event a great experience for the whole family.

Within our PRIMEX program, there are some special offers that cover selected accommodation and agritourism, farm visit and destination experiences in addition to on and off-site functions and events, entertainment and free activities – stay up to date by subscribing to our newsletter and watching out for periodical updates.

Plan, Play & Stay – PRIMEX & Destinations on the North Coast

Your one-stop place to check out what’s happening at PRIMEX.

Special offers and discounts to visit some of the North Coast’s best destinations, tours and experience the wonders of the Region.

Access to the best range of accommodation, providing business, working holiday and vacation venues to stay.

View Plan, Play & Stay

Paddock to Plate & Kitchen Theatre

DAILY 12pm – 1pm


The Northern Rivers is an outstanding place to visit and one of Australia’s most diverse food bowls.

Imagine, a venue where Chefs provide a pathway to see, experience and taste these culinary delights, where fruits, vegetable, meats, brewery and distillery collide in front of your eyes. The licensed venue for Paddock to Plate will offer you amazing culinary and retail delights where you can eat, drink and enjoy fresh produce.

Joining us in 2021, local chef and co-owner of Three Blue Ducks at The Farm, Byron Bay, Darren Robertson is set to get tastebuds tantalised with a series of daily cooking demonstrations and audience sessions at the popular agricultural event.

With a passion for sustainability and love of local produce, Darren is excited to share and demonstrate some of his cooking expertise with the Northern Rivers community.

NextGen Future Focus Sessions

Future Focus is a 50-minute presentation where students will hear about key challenges for agriculture and food production, and the innovation that is delivering solutions and opportunities.  Students will hear about the Red Meat Industry’s Carbon Neutral 2030 Target, about regenerative agriculture and building resilience across farming systems, they will learn about key drivers of on farm innovation and emerging technologies, and about how the industry combines science with the practical expertise of farmers. They will gain insight into the wide range of employment and training opportunities within the agriculture and food production sector. 2021 speakers include representatives from Southern Cross University, Meat & Livestock Australia, NSW Farmers, TAFE NSW.

SESSIONS AT CAPACITY: 681 students and 44 teachers from 19 schools between Murwillumbah and Grafton will attend the Future Focus presentation over two days this May 20 – 21. Many students will be enrolled in year 9 &10 Agriculture or year 11 & 12 Primary Industries.

Live Entertainment

PRIMEX traditionally has a sensational entertainment package and 2021 continues the tradition with local performers Katie Brookes and Roo.

Katie, who has spent the past 10 years touring NSW and Qld as well as supporting artists and bands such as Shannon Noll and The Black Sorrows, was a big hit at PRIMEX 2019. She is back this year centre stage on Thursday the 20th and Friday the 21st.

Roo has been entertaining crowds on the North Coast of NSW since the mid-1980s. He has won three local ‘Dolphin Awards’, two for Best Male Vocalist and one for Most Popular Solo Entertainer.

Roo will be playing at Primex between 11am and 2pm on the Thursday, Friday and Saturday.

Over 300 Exhibitors – PRIMEX Planner

View on map

With about so many exhibitors at PRIMEX, more and more visitors are utilising the event’s online ‘PRIMEX Planner’.

This is a quick, easy way to navigate across the event and pre-plan what you want to see.

This platform enables exhibitors to interact and pre-engage with potential customers who can check out what you have and make a shopping list.

So, as PRIMEX quickly approaches, it’s time to start planning for your trip! Utilise the MYS Norco PRIMEX Planner, interactive floor plan, and online exhibitor directory to help maximise your expo experience.

Planning your visit to PRIMEX is made easier with the Norco PRIMEX Planner. This complimentary tool allows you to:

• Create a personalised expo experience;
• Save time on the expo grounds by focusing your approach;
• Map out the exhibitors and products you can’t afford to miss;
• Increase efficiency by organising your events and appointments all in one place.

Find out all about it at:

Livestock, Action & Demos

There’s non-stop action at PRIMEX with a massive coverage showcasing our amazing stud and commercial livestock industries from beef, sheep, goat, horse, working dogs and alpaca. Big machinery demo’s pushing and digging dirt, drones showing off, newest tractors and construction equipment, robotic mowers, kitchen theatre with our leading Chefs cooking local produce and so much more…

See Livestock related exhibitors in 2021 view on map


Reptile Awareness

Reptile Awareness Displays of Australia (RADOA) was originally formed to combat a general misunderstanding of snakes and other reptiles in the community and have found a need to promote public awareness of reptiles – especially snakes and related first aid treatments. A strong supporter of Norco PRIMEX, Allan Burnett is the reptile presenter for Reptile Awareness Displays of Australia.

Allan has many years of experience with snakes and is highly motivated in the promotion of snake education and snake bite prevention. Visit

Australian Teams Working Stock Dog Trials

Attracting competitors from throughout Queensland and New South Wales, this is a unique event to PRIMEX and provides an exciting spectacle and atmosphere. The objectives of working stock dog trials, provide a competitive way to foster and encourage the use and training of herding dogs in the cattle industry – by providing a course that simulates a mini paddock situation with all the skill requirements that may be needed on a day to day basis in the paddock.

The skills, communications and teamwork between the competitor and their working dogs make for wonderful entertainment, with the inclusion of 3 head of cattle that need to be guided around and through a special course in our central Arena.

Enquiries to Robert Johnston Mobile: 0417 711 333 Email: [email protected]

Business Investment & Innovation Hub

This is the place where everything new and exciting in invention, innovation, start-ups, business, investment, government agencies and a diverse range of collaborative organisations are on board to provide advice and support in all aspects of solutions based outcomes.

Visit the Innovation Hub and experience new dimensions in agtech, drone applications and technologies and an extensive range of exhibits and special presentations

See 2021 Business & Innovation exhibitors view on map