Field Days Awareness Week, 2-6 February 2026

Driving Innovation, Strengthening Communities, and Growing Regional Economies

Agricultural Field Days are not simply events. They are critical regional infrastructure that drive economic activity, support local jobs, strengthen community connection, and showcase the technologies that underpin Australia’s agricultural future.

Field Days Awareness Week commences Monday 2nd – Friday 6th February 2026.

Why Field Days Matter

• Represent more than 24,000 businesses participating across field day events
• Involve almost 100,000 suppliers nationally and internationally
• Generate an estimated $2 billion in immediate sales from event staging
• Drive substantial post‑event sales growth through follow‑up enquiries and leads
• Inject $80–100 million into rural and regional communities through local spending (accommodation, hospitality, fuel, retail, services)
• Attract almost 1 million visitors annually across all field days
• Serve as major business events showcasing innovation, technology, machinery, and agribusiness solutions
• Provide direct access to decision‑makers—farmers, producers, and agribusiness buyers—supporting high‑value commercial transactions
• Enable hands‑on demonstrations of equipment and technology in real‑world conditions, accelerating adoption of new innovations
• Strengthen community connection and resilience, acting as major social events for rural towns
• Support regional tourism, drawing interstate and international visitors to host towns
• Boost local economies during event weeks, with some towns experiencing their largest annual economic activity during Field Days
• Provide a unified advocacy voice for agricultural events across Australia and New Zealand, ensuring long‑term sustainability

View the Association of Agricultural Field Days of Australia (AAFDA) information brochure here: click here

Or visit https://www.fielddaysanz.com/